Goød is a concept toast cafe inspired by an Americanization of Danish Smørrebrød. Drawing on this culinary tradition as well as the history behind Danish influence within the world of architecture (and, of course, the Lego homeland), Goød is a build-your-own toast restaurant. Goød’s graphics and visual identity were inspired by the Ikea-like instruction manuals and diagrams, bringing forth the construction side of the concept brand.