backpacker’s pantry.
BRAND IDENTITY | APPAREL GRAPHICS | CAMPAIGN CONCEPTING | ANIMATION | ILLUSTRATION
Backpacker’s pantry forefronts the sustainable adventure food industry. Since 1950, they have been setting the standard for eco-aware freeze-dried food production while pushing the boundaries of deliciousness for traditional backpacking meals. Started as a small family business, Backpacker’s Pantry is celebrating their 70th anniversary throughout 2021. This year, I worked with their marketing team to produce a year-long retro campaign including web content, retail items, and print designs to celebrate this monumental milestone for outdoor adventurers that double as foodies.
