Columbia River Knife
and Tool
MOTIF CONCEPTING, CUSTOM ILLUSTRATION, & PRODUCTION FOR NEW VISUAL IDENTITY
Art Director: Diptee Deshmukh
CRKT is a brand motivated by utility and excelling due to their cutting edge designs ;). They came to Liquid Agency looking for an update to their visual identity that would reflect the craft and sophistocated beauty of their products. Our team developed a new color strategy, brand photography direction, elevated typography system, and a set of bespoke, line-drawn
motifs and collages to more wholistically represent the
context, functionality, and versitility of their tools.
Each motif has an organic, hand-drawn quality and uses strokes made of a single, consistent
weight. Motifs depict objects that are usually
characterized by distinctly recognizable forms
and textures, creating a unique, ownable
visual device. Each motif applies to a specific tier of product: Everyday Carry, Getting Things Done, or Pursuing Adventure.
The brand collage is a
proprietary device to help paint a
vivid member profile of
someone in the knife community
and depict how a knife
may highlight different dimensions
of their personality and
lifestyle. Thank you to Diptee Deshmukh for the impeccable art direction and collaboration on this project.








