Columbia River Knife
and Tool

MOTIF CONCEPTING, CUSTOM ILLUSTRATION, & PRODUCTION FOR NEW VISUAL IDENTITY

Art Director: Diptee Deshmukh

CRKT is a brand motivated by utility and excelling due to their cutting edge designs ;). They came to Liquid Agency looking for an update to their visual identity that would reflect the craft and sophistocated beauty of their products. Our team developed a new color strategy, brand photography direction, elevated typography system, and a set of bespoke, line-drawn motifs and collages to more wholistically represent the context, functionality, and versitility of their tools.

Each motif has an organic, hand-drawn quality and uses strokes made of a single, consistent weight. Motifs depict objects that are usually characterized by distinctly recognizable forms and textures, creating a unique, ownable visual device. Each motif applies to a specific tier of product: Everyday Carry, Getting Things Done, or Pursuing Adventure.

The brand collage is a proprietary device to help paint a vivid member profile of someone in the knife community and depict how a knife may highlight different dimensions of their personality and lifestyle. Thank you to Diptee Deshmukh for the impeccable art direction and collaboration on this project.