GRAPHIC DESIGNER | VISUAL COMMUNICATOR | ILLUSTRATOR | COLOR GEEK | ANIMATOR | TYPOGRAPHY ENTHUSIAST | CREATIVE TEAMMATE | ADVANCED DOODLER | ARTISTIC GENERALIST | GRAPHIC DESIGNER | VISUAL COMMUNICATOR | ILLUSTRATOR | COLOR GEEK | ANIMATOR | TYPOGRAPHY ENTHUSIAST | CREATIVE TEAMMATE | ADVANCED DOODLER | ARTISTIC GENERALIST |
Backpacker’s Pantry
ART DIRECTION | CUSTOM ILLUSTRATION | APPAREL GRAPHICS | CAMPAIGN CONCEPTING | ANIMATION | PRODUCTION DESIGN
Backpacker’s pantry forefronts the sustainable adventure food industry. Since 1950, they have been setting the standard for eco-aware freeze-dried food production while pushing the boundaries of deliciousness for traditional backpacking meals. Started as a small family business, Backpacker’s Pantry celebrated their 70th anniversary throughout 2021. I worked with their marketing team to produce a year-long retro campaign including web content, retail items, and apparel designs to celebrate this monumental milestone for foodies getting their adventure on.
This selection also includes three of the smaller campaigns I visually spearheaded during the time I worked on their marketing team with Aidan Smith and Bridey Keating, and Sam von Mettenheim.
