Avathon 

BRAND IDENTITY DESIGN | LOGO DESIGN | ANIMATION | SOCIAL CAMPAIGN CREATIVE

Avathon is an industrial AI company, primarily serving Energy, Manufacturing, and Aerospace & Defense verticals within the Supply Chain Management horizontal. Their technology aims to provide predictive analysis of physical assets for customers, enabling them to better predict problems before they occur and prescribe proper solutions. Our design opportunity was to develop a new visual identity in alignment with brand strategy.

Our design challenge was to visually balance the expression attributes wise, supportive, innovative, and catalytic, into a dynamic system with a tech-forward yet approachable feel differentiating our client from leading competitors. 

We leveraged the concept of “focal point” in our design approach, visually exploring the ways in which a single point can guide, connect, and attune attention. The color palette is grounded in stark, bold and serious colors with small intentional bright additions that support with energy and optimism. The brand’s photographic style balances desaturated technical and environmental photography with slightly warmer human photography. Driven by bold simplicity, the final wordmark and brand motif motion design reinforces the dynamism of a single point revealing obscured layers of complexity. Overall, the system elements come together in a clean yet eye-catching and ownable design-forward identity.